Designed and made to match. Gomme continued to flourish until the 1940s. During World War II, Britain experienced a timber shortage and the British government was forced to enact strict controls on unnecessary industries like furniture production.
This led to a program called the Utility Scheme, which was intended to cultivate a market for more austere and utilitarian solutions to home goods. Among the programs efforts, the landmark 1946 Britain Can Make It exhibition at the V&A Museum. Made great strides in swaying the British public toward more modernist tastes.With the success of the next exhibition in this program, The Festival of Britainwhich presented work by modern designers like Robin and Lucienne Day. At Londons South Bank in 1951Donald Gomme became certain that a radical, more minimalist aesthetic was about the sweep the furniture design industry. Thus began G-Plan, an offshoot of the traditional furniture company E. Although most of the British public reverted to traditional tastes after the war, there was a small but growing market for high-quality, modernist furniture, and G-Plan successfully spoke to this younger, more progressive audience. Through clever marketing campaigns, G-Plan set the standard for modernist, mass-market furniture in postwar Britain. G-Plans C Range, with an aesthetic that celebrated its machine production, was launched in 1953, and by 1957 it had become enormously popular. Donald Gomme stepped down from G-Plan in 1958, confident in the strength of the company that he had built. By the 1960s, the Scandinavian look was sweeping international design, and British-made furniture was being outsold by Danish imports. To compete, G-Plan brought in Danish designer Ib Kofod-Larsen. To create new collections in fine woods, like teak and rosewood. While these Kofod-Larsen pieces have become very collectible today, at the time, they were not well appreciated by the design communityperhaps viewed as lesser variations on the furniture available from Scandinavia. Despite the competition, G-Plan remained one of the most recognised names in furniture manufacturing in the UK through the end of the 1970s. The item "Vintage Teak G Plan RARE Sideboard Mid Century G-Plan Fresco" is in sale since Thursday, February 20, 2020. This item is in the category "Home, Furniture & DIY\Furniture\Sideboards & Buffets". The seller is "mlb-6168" and is located in twickenham. This item can't be shipped, the buyer must pick up the item.